尼尔森的本地电视测量以大数据和面板为后盾 纽约--2024年12月19日--全球受众测量、数据和分析领域的领导者尼尔森与新光电视宣布就波士顿和迈阿密的本地电视测量达成一项多年协议。该扩展协议还包括尼尔森的本地OTT(Over the Top)测量,该测量可捕捉本地电视 ...
Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares The November 2024 interval dates included ...
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...
For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers across all screens, via Nielsen ONE NEW YORK – December 5, 2024 – Nielsen, a global ...
For our 12th annual Nielsen Global Impact Day (NGID) on October 10, 2024, more than 2,200 Nielsen employees clocked over 9,700 volunteer hours, supporting 250+ organizations around the world across ...
NEW YORK – December 18, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite. By ...
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The November 2024 interval dates included 10/28/2024 through 11/24/2024. Nielsen reporting follows the broadcast calendar, and measurement weeks run Monday through Sunday. NEW YORK – December 17, 2024 ...
NEW YORK – December 19, 2024 – Nielsen, a global leader in audience measurement, data and analytics, and Sunbeam Television have announced a multi-year agreement for Local TV measurement in Boston and ...
NEW YORK – December 11, 2024 – Nielsen today shared its first-ever college football conference champions and overall team rankings based on total season average viewership, with the University of ...
During November, audiences in Mexico increased their streaming usage by 1.2 points compared to the previous month, accounting for 21.6% of TV viewing. Disclaimer: YUMI TV, Streaming Ratings Transition ...