Canela Media announced this morning the appointment of Philippe Guelton as its global president, a newly created position at the company.

But for spirits brands and retailers who often see sales drop during the period, the trend presents them with a sobering ...

With every passing year, marketers are presented with new technologies, platforms, and strategies to connect with increasingly discerning audiences. The same applies for B2B marketing. However, amidst ...

The protein snackmaker launched its latest campaign, The B.S. Blocker, with an intent to keep its audience honest and ...

As a result, YouTube is reshaping how audiences engage with audio content. No longer confined to traditional audio formats, ...

The ritual of drinking milk of any kind usually doesn’t elicit the urge to burst into song, but Silk’s new spots filled with ...

“Experimentation at scale” is on the wishlist of Julianna Richter, global CEO of Ogilvy PR, Social and Influence.