As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

Influencers have a responsibility to question their sources before sharing defamatory content.

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...