In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an ...

You’re missing one critical strategy for a successful global rollout: localization. Simply translating your app isn’t enough. Localization is a strategic approach that adapts keywords, metadata, ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology. In an increasingly ...

Every second counts on mobile. A sluggish experience, an unexpected delay, or a single point of friction can send potential customers straight to your ...

Connected TV (CTV) is revolutionizing how marketers reach audiences, offering unprecedented engagement and performance. Are you prepared to ride this ...

That’s how much digital advertising fraud cost marketers globally in 2023, with losses expected to reach $172 billion by 2028 ...

Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated ...

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. This first article focuses on Casie Jordan, Senior Vice President of ...

Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...