Analytic Partners has acquired Analyx, a marketing analytics software and services company with a focus on Germany and ...

Integral Ad Science (IAS) has launch its AI-driven Total Media Performance (TMP) solution. By combining media quality and ...

“As streaming continues to dominate viewing habits, companies like Foxtel and Paramount leaned heavily into their on-demand ...

French beauty giant L’Oréal Groupe ANZ has appointed six agencies after a four-stage social services creative tender, AdNews can confirm. The pitch, which involved a undisclosed number of agencies ...

The more than 3,000 staff at WPP Australia, including at GroupM, Ogilvy, Mindshare and Wavemaker, are about to have their working from home days cut. WPP is the first of the global advertising groups ...

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media ...

A magazine celebrating the 2025 summer of tennis will be published through The Age and The Sydney Morning Herald this ...

Advertising giant WPP has told staff to be in the office four days per week starting from April. More than 110,000 staff ...

Some things are inevitable during summer: sunshine, beaches, time with family, and getting in the car with mates for a 'Macca’s run'.

Google Display & Video 360, The Trade Desk, and Yahoo DSP are the first demand-side platforms to be certified.

oOh!media has announced Qantas Frequent Flyer, ANZ and Subway as principal sponsors of its expanded out-of-home (OOH) ...

Unified retail media platform Zitcha and technology software company Marketplacer have partnered to set a new benchmark in ...