Collective Artists Network, India’s largest celebrity management company announces the launch of its Dubai office.

Mike Khouri, CEO of Tactical explains the Trend-Jacking concept and how bands can use it in a timely and purposeful manner.

McDonald’s UAE introduces its latest menu item; the McCrispy - a chicken burger that delivers a flavorful crunch. McDonald’s UAE introduces its latest menu item; the McCrispy - a chicken burger that ...

Joe Maari, director of digital strategy at OMD, on how ad blockers affect digital media and the advertising industry. I’ve been using the Adblock Plus plugin on my Firefox browser (yes, I don’t use ...

TikTok, has partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, to launch the #ForClimate campaign. The campaign has ...

The world of restaurant marketing is undergoing a seismic shift. As the competition for diner attention heats up, traditional approaches are no longer enough.

The Game LLC, the licensed operator appointed by the General Commercial Gaming Regulatory Authority (GCGRA) to manage The UAE Lottery, has partnered with Takalam.

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...