The U.S.C. basketball star’s magnetism is generated by nowness, by the way she seems to embody an ever-refreshing present.

USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics ...

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USC's JuJu Watkins modestly talks about how she brings in eyes to collegiate women's basketball.

USC Trojans star guard JuJu Watkins is adding another NIL deal to per portfolio. Watkins is joining Mondelez in their March ...

The USC women's basketball coach and her star freshman, JuJu Watkins, were in a holding area at the Los Angeles Athletic Club, where finalists for the men's and women's Wooden Award were being ...

Hawkins received a reported $2 million to transfer to the Wildcats. He was inconsolable after their season ended. It's not ...

The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal with Southern California ...

JuJu Watkins is getting ready for what she hopes is a deep NCAA tournament run for the USC Trojans, but she’s also crushing off the court in her NIL deals. For her latest one, she wore a stunning crop ...

JuJu Watkins surpassed one of Caitlin Clark's biggest milestones on Sunday, moving past Clark's mark for points scored by a ...

Complex Sports just released its list of the 10 most influential female athletes right now. The list includes players from ...