The U.S.C. basketball star’s magnetism is generated by nowness, by the way she seems to embody an ever-refreshing present.

USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics ...

USC's JuJu Watkins modestly talks about how she brings in eyes to collegiate women's basketball.

Hawkins received a reported $2 million to transfer to the Wildcats. He was inconsolable after their season ended. It's not ...

USC basketball star JuJu Watkins is stoked to see her teammates like Kiki Iriafen & Rayah Marshall move on from college & ...

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USC guard JuJu Watkins has signed a historic multi-year deal with Fanatics. The deal makes her the first female college ...

USC women's basketball may have fallen to UCLA in the Big Ten Tournament championship game on Sunday. But that didn't stop ...

USC Trojans star guard JuJu Watkins is adding another NIL deal to per portfolio. Watkins is joining Mondelez in their March ...

The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal with Southern California ...

USC Trojans superstar JuJu Watkins is one of the biggest stars in college athletics, and her impressive resume of NIL deals ...

The USC Trojans have had a remarkable season, led by sophomore Juju Watkins, and after defeating the UCLA Bruins twice during ...