Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

Apple has not confirmed if its delayed personalized Siri features were anything more than conceptual when they were announced during the WWDC

We're still waiting for a smarter Siri in Apple Intelligence — and that's a problem. Here's a closer look at the challenges facing Apple ahead of this year's iOS 19 update.