The Fujifilm X-M5 is the company's latest APS-C mirrorless camera and comes in as the lowest-end entry in its current lineup. It uses the company's last-generation 26MP X-Trans sensor, the same one ...

Viltrox has announced a new APS-C lens, the 35mm (53mm equiv.) F1.7 'Air' lens, which is available for Sony E-mount, Fujifilm X-mount and Nikon Z-mount. The company says it aimed to make the lens ...

New rumors predict that a Fujifilm X-E5 camera will launch in mid ... joys of getting up at 4am for a photo shoot in London's Square Mile.

The likely king of Times Square’s billboard jungle can be found at the northeast corner of West 47th Street and Seventh Avenue. There, a six-story sign that can be seen as far south as 42nd ...

The Paper Bag Deli is officially a crowd with storefront No. 3 opening in Gainesville this month. Already “staffed-up” and “trained-up,” owner Richard Sterck said customers can expect the new and ...

The X-M5 brings Fujifilm’s smallest mirrorless model bang up to date with everything entry-grade shooters and smartphone converts could want. It loses a few features you’ll find further up the chain, ...

Google and Fujifilm partnership offers a unique Instax Mini Link 3 printer for $130. Create eternal photo memories for just a dollar per print with this portable printer. Easily connect the ...

Trying to get a hold of a Fujifilm X100VI? You're not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we've seen for a long time, with demand ...

I’m definitely in favor of the Fujifilm XF500mm F5.6 R LM OIS WR being designed to be light and agile. It weighs a whole lot less than most 500mm primes that I’ve used, making for comfortable handheld ...

As a photography editor in my last role, I know better than most that analogue photography is having a real moment right now – and Instax cameras lead the way in the instant cameras that are a big ...

Fujifilm also sells a newer version in the form of the instax Square SQ40. The cameras are essentially the same, but the SQ40 is a little larger and has a more retro design. However, it is ...