Fujifilm shocked both the photography and video industries earlier this week by announcing that its first-ever cinema/filmmaking camera, the GFX Eterna, is in development and likely to hit shelves ...

Fujifilm has announced details of its next camera – and it's not what you'd expect. The GFX Eterna is the first ever cinematography camera from the brand. It's been a busy time for Fujifilm.

The lowest price for the Fujifilm GFX 50S II is $3,299 body only, and it is also available in a kit with 35-70mm lens from $4,499. You can also save money by purchasing a used GFX 50S II.