Hope College has a strong tradition of intercollegiate athletics. A distinct sub-brand celebrates that heritage while bringing clarity and cohesion to the visual expression of the sports program.

Recreation Center athletic venues (e.g., logo under the ice, logos on athletics courts, etc.) Select awards, by request Select university/staff apparel (e.g., incoming student T-shirts, some Division ...

The late 1940s ushered in a wave of unique, colorful logos for college sports. The trend continued for over 50 years until athletics programs began to embrace minimalistic designs at the turn of ...