Consumers today are moving seamlessly between devices and platforms. Leveraging the industry’s most reliable and comprehensive data backed by leading data science, Nielsen ONE offers the deduplicated ...

During November, audiences in Mexico increased their streaming usage by 1.2 points compared to the previous month, accounting ...

New Gracenote On Sports solution helps video services capitalize on sports programming to deliver improved user experiences ...

Data Center Navigate today’s media with the latest audience data Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares The November 2024 interval dates included ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

That rings particularly true with the WNBA as viewership and fandom reach new heights. As the popularity of women’s sports surges, we’ll look at how momentum has grown over the last several years and ...

One clear view of your audience, brought together in one seamless platform. Go beyond age and gender and reach audiences that matter most to you. Define, plan and measure your advanced audiences ...

In today’s cutthroat marketing arena, data-driven decisions reign supreme. Enter Predictive ROI (PROI) by Nielsen – your trusted ally for optimizing campaigns and achieving marketing goals.

Few things engage audiences like sports do, and 2023 did not disappoint. Headlines across the world of sports have been ample, and each of them raised the profile of sports to new heights with fans, ...