INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international ...

Squad, a one-stop solution for influencer marketing, today launched its exclusive “Sponsor” button on Famous Birthdays that will revolutionize how brands and agencies collaborate with internet ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. There’s arguably no holiday tradition more beloved (or more ...

Women represented almost half of the 2024 Super Bowl’s viewers, making for a record-breaking increase in women viewership, according to the NFL. While it is possible, even a bit likely, that the big ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok has had a win in its ongoing challenge ...

Uber has appointed Kristi Argyilan, a key architect of retail media networks at companies like Albertsons and Target, as global head of Uber Advertising, according to news shared with Marketing Dive.

Electric vehicle manufacturer Lucid Motors launched a new brand positioning and campaign entitled “Compromise Nothing,” per details shared with Marketing Dive. The effort marks the automaker’s first ...

MasterCard Worldwide has launched its location-based ATM Hunter application in the Apple App Store. The application lets iPhone and iPod touch users locate the nearest ATM no matter where in the world ...