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Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...

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The fitness company unwraps its new spot and brand platform on Christmas day.

The role of the CMO continues to evolve. In the current global marketplace, CMOs are navigating market complexities, while ...

Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke ...

Like many other brands, what’s different this Christmas is the retailer’s use of artificial intelligence (AI) to drive this ...

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