In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While ...
The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...
Cinema exhibitor PVR Inox has restructured its INR 600 crore media business, with a focus on deepening market connections and driving growth across the country. Under the leadership of its chief sales ...