You’re missing one critical strategy for a successful global rollout: localization. Simply translating your app isn’t enough. Localization is a strategic approach that adapts keywords, metadata, ...

In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

That’s how much digital advertising fraud cost marketers globally in 2023, with losses expected to reach $172 billion by 2028 ...

Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated ...

ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology. In an increasingly ...

Every second counts on mobile. A sluggish experience, an unexpected delay, or a single point of friction can send potential customers straight to your ...

Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

Connected TV (CTV) is revolutionizing how marketers reach audiences, offering unprecedented engagement and performance. Are you prepared to ride this ...

The clock is ticking for anyone planning to attend App Promotion Summit London 2025. Early bird tickets close this Friday, ...