As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

Data platforms and data collaborations will be a big part of the growing RMN space in 2025. That’s because customer data connects these multi-channel experiences and digital ads, and it has to be ...

“Digital video and CTV will continue their meteoric ascent in 2025, presenting SSPs (supply-side platforms) with the ...

Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. At that growth rate, influencer marketing will outpace both digital and social ...

Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a ...

How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

“Tracking everything creates a number of problems,” Jones said, “including too much data. If you’re on a free platform like Google Analytics 4 (GA4), you’ll hit platform limitations if you try to ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

Using scientific method offers a structured approach to performance optimization. Critically, it involves developing and ...