Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

“Digital video and CTV will continue their meteoric ascent in 2025, presenting SSPs (supply-side platforms) with the ...

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

Using scientific method offers a structured approach to performance optimization. Critically, it involves developing and ...

eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. At that growth rate, influencer marketing will outpace both digital and social ...

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers ...

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

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Data platforms and data collaborations will be a big part of the growing RMN space in 2025. That’s because customer data connects these multi-channel experiences and digital ads, and it has to be ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...