LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

New smartphones, cars and robot lawn mowers are now all heavily marketed with the promise of AI-powered features, but Samsung appears to only be getting started with this buzzword on TVs. At the annual CES tech fair in Las Vegas at the start of January,

With its new lineup of TVs, Samsung is making a decision that I think might prove somewhat divisive. The company is bringing the matte, glare-free display technology that debuted on last year’s S95D OLED to several more models — including its flagship Mini LED sets.

Samsung Electronics Co. is expanding its artificial intelligence push with a new suite of enhancements for its premium TV lineup under the branding of Vision AI.