D uring CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, ...

Dell has abandoned its long-standing XPS and Inspiron brands for a simplified tiered naming system: Dell, Dell Pro, and Dell ...

LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...

While Dell wasn’t at CES proper, the company unveiled its latest Alienware laptops during the big event. The company has ...

Dell is retiring some of its most recognizable laptop brands, including the beloved XPS, as part of a rebranding effort ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

I used the Lenovo ThinkBook Plus Gen 6 Rollable, the first widely available commercial laptop with a rollable display.

The rejuvenated Alienware Area-51 laptop lineup includes a window to its internals. The Area-51 desktop is extra big to ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...