Like Nikon with its RED camera takeover, Fujifilm is looking to disrupt the indie filmmaking market with an altogether different offering. Its larger medium-format sensor is a clear selling point ...
Fujifilm has announced details of its next camera – and it's not what you'd expect. The GFX Eterna is the first ever cinematography camera from the brand. It's been a busy time for Fujifilm.
For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are a now a ...