Fujifilm Holdings Corporation, trading as Fujifilm, or simply Fuji, is a Japanese multinational photography and imaging company headquartered in Tokyo. Fujifilm's principal activities are the ...

The X-M5 brings Fujifilm’s smallest mirrorless model bang up to date with everything entry-grade shooters and smartphone converts could want. It loses a few features you’ll find further up the chain, ...

Here's a rundown of the 10 best photo books released this year, including intimate shots of Kurt Cobain and records of an ...

The Fujifilm X-M5 is the company's latest APS-C mirrorless camera and comes in as the lowest-end entry in its current lineup. It uses the company's last-generation 26MP X-Trans sensor, the same one ...

New rumors predict that a Fujifilm X-E5 camera will launch in mid-2025 The X-E series are compact rangefinders with large APS-C sensors Separate rumors predict that a new X-Pro model won't land in ...

Trying to get a hold of a Fujifilm X100VI? You're not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we've seen for a long time, with demand ...

I’m definitely in favor of the Fujifilm XF500mm F5.6 R LM OIS WR being designed to be light and agile. It weighs a whole lot less than most 500mm primes that I’ve used, making for comfortable handheld ...

I choose the best lenses for the Fujifilm X-T4, picking top performers that match the X-T4’s classic retro layout I'm probably preaching to the converted. If you’re reading this guide, I guess you ...

From 'Elden Ring' to 'The Witcher,' it was a big night for a few beloved video game franchises.

Mount Fuji’s last eruption, which happened on this day in 1707, was also its largest, spewing ash and debris over cities and farms, causing famines, respiratory problems and untold death Eli ...

Viltrox has announced a new APS-C lens, the 35mm (53mm equiv.) F1.7 'Air' lens, which is available for Sony E-mount, Fujifilm X-mount and Nikon Z-mount. The company says it aimed to make the lens ...

Damien Demolder and AP's technical writers help you pick the best camera for street photography, including models by Fuji, ...