Coming from the honeymoon hot spot, Fiji Water is one of the most identifiable bottled water brands on the planet. The precious liquid inside the container derives from an artesian aquifer in the ...
Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623 ...