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品牌出海新征途:如何构建全球化竞争力与品效双赢?
在全球经济结构的新一轮调整中,出海已经成为众多中国企业的必然选择,而非仅仅是备选方案。无论是先立足国内再拓展海外的企业,还是直接从海外市场起步的企业,都将目光投向了更广阔的全球市场,寻求新的增长点。这一趋势预示着,中国企业正迎来通过全球化构建从规模经济向价值经济转型的新竞争力的机遇。
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