Dell Technologies introduces a new range of AI-enabled devices under a unified branding strategy to boost user creativity and ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...

Instead, the first new consumer PCs to launch under the new naming convention will be the new Dell Plus laptops. Dell is ...

Dell reveals a new AI PC portfolio built for personal and professional computing. From sleek laptops to powerful workstations ...

Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the ...

Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...

No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...