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Marketing Week
1 小时
Meta fact-checking overhaul: Mass exodus unlikely but advertisers will be watching closely
Advertisers are questioning what Meta’s plan to get rid of third-party fact-checkers on Facebook and Instagram means for ...
Marketing Week
3 小时
Greggs pledges to ‘meet the headwinds’ of 2025 with value offering
CEO Roisin Currie acknowledged that there is low consumer confidence as well as cost pressures going into 2025, but asserted ...
Marketing Week
3 小时
M&S ‘out to break records’ after festive success
Boosted by its festive campaigns, M&S broke sales records over Christmas with more customers choosing the retailer for ...
Marketing Week
4 小时
Tesco credits ‘biggest ever Christmas’ to increased value focus
Tesco achieved its highest market share since 2016, now at 28.5%, after increasing its focus on value over the recent ...
Marketing Week
5 小时
‘Significant change’: ATP Tour on repositioning to engage next gen tennis fans
Aiming to create the “greatest campaign of all time”, the tennis tour wants to attract new audiences and support fresh talent ...
Marketing Week
10 小时
‘The idea is to elevate’: Revolut on why it’s no longer a challenger brand
The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its ...
Marketing Week
11 小时
Marketers on the risks and rewards of effective team building
From avoiding the impulse to hire ex-colleagues to constantly engaging “passive candidates”, marketers discuss their playbook ...
Marketing Week
1 天
Five banana skins for marketers to avoid in the coming year
Keep your eyes peeled for these perils among the new year’s predictions and resolutions, if you’re planning on having a more ...
Marketing Week
1 天
The Week in Tech: Meta’s moderation, Nvidia and Dell apes Apple
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
1 天
Let’s celebrate good marketing rather than ridiculing the bad
Our industry is quick to deride campaigns but slow to praise good work. We should focus more on sharing the repeatable ...
Marketing Week
1 天
‘Laddering up to an idea’: Cadbury on the beauty of ‘compound creativity’
As Cadbury releases the seventh installment of its ‘Glass and a Half’ platform, marketing boss Elise Burditt discusses ...
Marketing Week
1 天
Brands urged to tackle ‘name bias’ harming ethnically diverse talent
A new campaign is calling on employers to address the hiring biases stunting job prospects and fuelling pay inequality for ...
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