Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...