As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue ...

The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

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TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware. With users ...

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap ...

DiveWire guarantees visibility for your news announcements through instant distribution to Marketing Dive’s audience and its 265,500 newsletter subscribers for 21 days.

The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, ...