Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email ...

Contributor of the Year Greg Kihlstrom on agile leadership, composable architectures, and fostering trust through shared data ...

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

Contributor of the Year Brianna Langley-Henderson on empowering frontline employees and aligning customer data with corporate ...

Contributor of the Year Justin Racine on phygital shopping, AI buddies and the next big retail trends brands can’t ignore.

Contributor of the Year Myles Suer on hyper-personalized journeys, AI's transformative power, and the data-driven future ...

Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

Sentiment analysis transforms customer experience by uncovering emotions, driving engagement and delivering ...

Marketers should watch how consumer and industry trends will further evolve from the past year. The first consumer devices ...

Gain deeper insights into customer sentiment with AI-driven tools that track emotions in real-time, which helps you improve ...

With Agentforce 2.0, Salesforce envisions a future of work where thousands of agents pick up the slack in Slack and beyond.

Social care is the practice of engaging with customers on social media to meet their needs, solve problems and build ...