As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

Consumer electronics brand Samsung has launched a campaign to spotlight the ‘Sketch-to-Image’ feature of its Galaxy Tab S10 Ultra. Designed to celebrate the festive season, it blends the traditional ...

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.

AI is here and is willing to learn. Perhaps, we, in advertising and marketing, can learn from it too, says Thought Blurb Communications' senior creative director.

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From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.