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Campaign Asia
16 小时
Uncovering the best marketing approaches to connect with China’s affluent travellers
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and ...
Campaign Asia
15 小时
Why Meta’s pivot on fact-checking is the right move
This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...
Campaign Asia
16 小时
CNN’s commercial head on ethical AI and brand safety
Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and ...
Campaign Asia
16 小时
John Wick lookalike goes to battle to sell his car
Ad Nut doesn’t often yearn for human inventions, but every now and then, the idea of driving a car does sound tempting. Just think how much faster it would be to zip around the woodland. Goodbye, slow ...
Campaign Asia
1 天
Woolley Marketing: Why change is not always disruption
From Netflix to Nvidia, true disruption is rare. Darren Woolley shares his nuanced perspective on the difference between ...
Campaign Asia
1 天
Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram
Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in ...
Campaign Asia
1 天
Former Dentsu China CEO Deric Wong joins EternityX
EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the ...
Campaign Asia
1 天
Top 10 travel brands in Southeast Asia
Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore ...
Campaign Asia
6 天
What's in, what's out: Marketing trends you need to know in 2025
A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the ...
Campaign Asia
2 天
'The truth doesn't take sides': BBC’s global news chief
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces ...
Campaign Asia
2 天
Hakuhodo and DY Media Partners merge in Japan
The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising ...
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