In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

ROIBest, the pioneer in progressive web app (PWA) solutions, is revolutionizing mobile advertising through its PWA technology. In an increasingly ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

This guide will walk you through what a mobile attribution platform is, how they work, and how to choose the best one for you. A mobile attribution platform is a tool that helps app developers track ...

Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

Every second counts on mobile. A sluggish experience, an unexpected delay, or a single point of friction can send potential customers straight to your ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...

That’s how much digital advertising fraud cost marketers globally in 2023, with losses expected to reach $172 billion by 2028. AppsFlyer reports that 15% of global mobile media spend is wasted on ...

This guide will walk you through what an Android push notification is, how they work, and how to choose the best service for you. An Android push notification is a message that pops up on a mobile ...

In 2024, Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for professionals in the adtech industry. Learn from ...