The Consumer Electronics Show may be “the event that folks love to hate,” but it’s still the place to be at the start of ...

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insights.

CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

Honey, a browser extension that automatically applies discount codes, is accused of defrauding users and the influencers who ...

Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level ...

Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement – ...

First-party data is information a company collects directly from its customers, through owned channels and touch points, with ...

Scott McKinley shares his journey from professional cyclist to founder of data validation provider Truthset – a surprisingly ...

Ad industry growth will slow to single-digits next year; consolidation hits the CPG market; and predicting the future of the FTC based on a commissioner’s pitch to the president-elect.

But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...

2024's most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated ...