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2 天
Charles Dolan, HBO founder who built Cablevision, dies at 98
Dolan lost control of his first two businesses—including HBO—before he founded Cablevision on New York’s Long Island in 1973, ...
1 天
TurboTax returns to the Super Bowl—behind its new campaign
TurboTax is keeping its Super Bowl advertising streak alive. The Intuit-owned brand will run its 12th consecutive Big Game spot, and its first under a new marketing leader, as part of a new campaign ...
4 天
Trump urges Supreme Court to pause law threatening TikTok ban
President-elect Donald Trump said the court should give him time after his Jan. 20 inauguration to “seek a negotiated ...
8 天
Honda, Nissan to merge by summer 2026
Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by ...
11 天
Why Planet Fitness is starting its New Year’s campaign early this year
New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.
11 天
Google OKs the use of IP addresses by advertisers, reversing a key ad tech data policy
Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.
12 天
Gen Z marketers reveal brand wins and fails of 2024—and their advice for 2025
Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...
12 天
Publicis hires Amazon exec Amy Armstrong as it leans further into connected media
Amazon’s Amy Armstrong returns to the agency world following an earlier stint with IPG Mediabrands’ Initiative, where she was ...
11 天
Creativity quiz 2024—test your knowledge of the year’s top ad moments
How much do you remember about the twists and turns in the world of creative advertising in 2024? Take our quiz and find out.
18 天
The 5 best rebrands of 2024
Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took ...
11 天
11 creative campaigns to know about today
Among today’s highlights, MullenLowe made wrapping paper out of unwanted advertising ideas; H&R Block leaked Santa’s tax ...
11 天
Nielsen increases pressure on Paramount by cutting agency access to transaction tool
Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...
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