Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

The campaign will be launched across digital platforms, television, and social media channels.

Articles written by Rashi Ray ...

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Air freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its 10-year-old TVC featuring actor Jasmin Bhasin, bringing back fond memories of the old ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

The festive season in India is a unique blend of emotions, tradition, and togetherness, making it a prime time for brands to forge deeper connections with their audiences. However, standing out amid ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...

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The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms emerging as a dominant force. Yet, alongside this growth comes a shadow—the ...