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Dell XPS brand is now dead, long live Pro & Pro Max

TechRepublic · 6h

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Business Insider on MSN · 1d

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

AppleInsider on MSN · 1d

Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

Dell is changing the names of its laptops

Fortune on MSN · 7h

Dell is changing the names of its laptops—and they sound a lot like Apple devices now

Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change the name of the Dell Inspiron to just Dell. The XPS will now be known as a Dell Premium device—and machines currently known as Inspiron Plus will now be called the Dell Plus.

Mashable on MSN · 1d

Dell roasted at CES for adopting Apple-like device names

Dell rebranded all of its PCs at CES 2025, and while it might ultimately be more simple to understand in the long run, everyone seemed to immediately notice some similarities to Apple's approach. Rather than going by nonsense names like "XPS" and "Inspiron,

Dell mocked at its own press launch for copying Apple’s naming convention

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs are now divided into three tiers, whose names are taken straight from the iPhone line-up: Dell,

1h

Score a Dell XPS 16 powerhouse for $600 off at Dell today

The Dell XPS 16 is a powerhouse of a laptop and this particular model is on sale right now. It even has a gorgeous OLED ...

2don MSN

Dell killing the XPS name is an unforced error

This year at CES 2025, Dell is announcing a huge rebranding for all of its consumer and commercial PCs. However, while this ...

2d

The end of an era: Dell will no longer make XPS computers

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

2don MSN

Goodbye, Dell XPS

In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company ...

Hosted on MSN4h

Discover the Dell XPS Desktop Deal: Save $500 Now

The Dell XPS Desktop is now available with a significant discount of $500. This desktop is powered by the 14th Gen Intel Core ...

1d

Dell killed XPS and rebranded its whole PC lineup

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

9h

CES 2025: Dell Is Rebranding, and It’s Confusing

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

14h

Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

2d

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

1hon MSN

Dell's new naming scheme is all about finding you the right PC

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

1d

So you're telling me Dell's new laptop rebrand isn't a joke?

So it comes as a something of a surprise that Dell's rebranded laptop line up sounds quite so, well, Apple-esque. The company ...

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