Click to Search is Samsung's take on Android's popular Circle to Search feature for its TVs. It provides a quick and easy way to search for an on-screen subject or content without forcing you to navigate to another page or interrupting your viewing experience.

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.

Samsung's new TV lineup will have several features focused on accessibility. Live Translation will instantly translate closed captions on live broadcasts in up to seven languages, and Voice Removal with Audio Subtitles will use AI to analyze subtitles, isolate voices, and adjust reading speed.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep

Samsung, the South Korean multinational manufacturing company, unveiled its new Samsung Vision AI, smart TVs with AI translation features, at

Watch Samsung's new video ad imagining how Vision AI could help to improve a family’s viewing experience on a TV at home.

All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung’s Vision AI technology empowers smart TVs, smart home appliances, smart monitors and other devices with advanced AI features.

Major tech companies unveiled their latest products and strategies ahead of schedule on January 6, 2025 (US time), with crowds gathering before Samsung Electronics' (Samsung) press conference. During the event,

LAS VEGAS - Samsung Electronics unveiled a series of artificial intelligence (AI) objectives during several press events at the CES 2025 tech trade show in Las Vegas on Monday (local time), highlighting its ambition to expand AI applications beyond the home and into all aspects of life.