You can’t call a hockey team ‘the Penguins ... Gessner, who was paid $1,500 to design six logos for the Penguins, favored the name "Hornets" for the new NHL expansion team.

The disconnect between team name and image puts the Ottawa logo at an immediate disadvantage. Also not helping: the cartoony look. It's almost too detailed, too comic booky, to place on a hockey ...

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