Creating a dust jacket that stands out amid a store packed full of bestselling books ... create a package that feels familiar ...

4. Make sure the cover art is a perfect fit The saying "don't judge a book by its cover" does not apply when it comes to publishing a book because that's exactly what your prospective customer is ...

A Book Review art director selects ... If most book cover designs are conceived as quick-to-metabolize marketing tools, a great one can make the reader do a double take in slow motion.