Like Nikon with its RED camera takeover, Fujifilm is looking to disrupt the indie filmmaking market with an altogether different offering. Its larger medium-format sensor is a clear selling point ...

For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are a now a ...

Fujifilm’s X-T camera range has always been notable for ... a particular primary colour our subject is wearing, such as a red jacket, to literally help them stand out in a crowd.