Fujifilm has announced details of its next camera – and it's not what you'd expect. The GFX Eterna is the first ever cinematography camera from the brand. It's been a busy time for Fujifilm.

Fujifilm shocked both the photography and video industries earlier this week by announcing that its first-ever cinema/filmmaking camera, the GFX Eterna, is in development and likely to hit shelves ...

Its been another great year if you are a Fujifilm shooter, with the brand launching some of its best (and most popular) ...

The lowest price for the Fujifilm GFX 50S II is $3,299 body only, and it is also available in a kit with 35-70mm lens from $4,499. You can also save money by purchasing a used GFX 50S II.

Fujifilm GFX Eterna camera on a multi-color background with radar graphic overlay 2025 could be the year that Fujifilm goes big, with two completely new medium-format cameras. One is already ...

For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are a now a ...

Fujifilm X100VI camera held up to a person's face Fujifilm’s GFX lineup of medium format cameras continues to go from strength to strength with the arrival of the Fujifilm GFX 100S II.