Fujifilm's UK boss on why cameras are cooler than phones, how lens buying is changing and whether Fujifilm will release a ...

Not only is it pocket-sized and pretty, but it churns out really solid-looking images, especially when combined with Fujifilm's film simulation modes. With decades of experience in manufacturing ...

Then, however, the X100VI went viral on Tiktok, and to an unprecedented extent. According to Fujifilm, the maximum production ...

The Fujifilm X-M5 is one seriously compact camera ... The familiar PASM dial is here too, while Fuji’s new darling – the film simulation dial – sits on the far left. There’s also a dedicated video ...

Do you remember the good old days when we had Polaroid instant film cameras? Back when you could snap a picture and print it out seconds later? Ah, the ...

On the top plate, users will also find the Film Simulation dial. Debuted on the Fujifilm X-T50, that offers quick access to a range of different colour profiles, designed to mimic the look of ...

Fujifilm said the image-making power of the ... It requires a special type of film. It's basically a Polaroid for the 2020s. The app features a bunch of tools to encourage creativity, such as ...