As we explore how FIJI Water maintains its appeal amidst fierce competition, MARKETING-INTERACTIVE sat down with Wai Mei Lee, ...
As for now, Fiji insists that there are no risks associated with their water and that it's still safe to "buy and consume." ...
The U.S. Food and Drug Administration recently terminated two recalls for drinking water brands sold in the U.S.
Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623 ...
Fiji Water Sued Over Carbon Credit Greenwashing Are the bottled water behemoth's statements about producing a carbon-negative product false? Fiji Water Playing Chicken With Fiji [Updated] iFive ...