Marketing Interactive6 天
How 'celebrity water' FIJI Water stays relevant while retaining its pure image
As we explore how FIJI Water maintains its appeal amidst fierce competition, MARKETING-INTERACTIVE sat down with Wai Mei Lee, ...
Health on MSN7 个月
Fiji Water Recalls Nearly 1.9 Million Bottles of Water Due to Manganese, Bacterial Concerns
The company that makes Fiji Water quietly recalled thousands of cases of bottled water in March. The cases were sold by ...
Fast Company14 年
fiji water
Fiji Water Sued Over Carbon Credit Greenwashing Are the bottled water behemoth's statements about producing a carbon-negative product false? Fiji Water Playing Chicken With Fiji [Updated] iFive ...
Harvard Business School2 年
FIJI Water: Carbon Negative? (Abridged)
Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623 ...