As we explore how FIJI Water maintains its appeal amidst fierce competition, MARKETING-INTERACTIVE sat down with Wai Mei Lee, ...

Bottle water brands market their product as being pure and natural ... but that's not always the case, as explained in this ...

For years, rumors have swirled that Dittmann’s X account, which gushes over the world’s richest man both in text posts and ...

As for now, Fiji insists that there are no risks associated with their water and that it's still safe to "buy and consume." ...

The U.S. Food and Drug Administration recently terminated two recalls for drinking water brands sold in the U.S.

Coming from the honeymoon hot spot, Fiji Water is one of the most identifiable bottled water brands on the planet. The precious liquid inside the container derives from an artesian aquifer in the ...

Fiji Water Sued Over Carbon Credit Greenwashing Are the bottled water behemoth's statements about producing a carbon-negative product false? Fiji Water Playing Chicken With Fiji [Updated] iFive ...

Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623 ...

The apparent relative lack of information about Mr Dittmann has users wondering if it is a “burner” account, the modern ...