Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.

Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.

Dell ‘just tore down 40 years of sub-brands’ with its new line of devices - ‘We just tore down 40 years of sub-brands’, announces Kevin Terwilliger, head of PCs at Dell ...

Dell's AI transformation is fully underway. This is how the company has changed this year and embraced two of the biggest ...

Say goodbye to Dell's XPS model naming conventions, and hello to something the company hopes is easier to understand, as Dell ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...