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Dell, Apple

Fortune on MSN · 6h

Dell is changing the names of its laptops—and they sound a lot like Apple devices now

Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup of PCs in a page that seems taken directly from Apple’s playbook. The computer company on Monday announced plans to do away with familiar laptop brand names,

Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.

Windows Central on MSN · 2d

Dell's confusing rebrand is highlighted by these otherwise lovely looking laptops

Dell's rebranding of its PC and other devices is meant to simplify things, but has it created more confusion? These laptops show how Dell's new names can get tricky quickly.

XDA Developers on MSN · 2d

No more XPS: Dell is killing all of its laptop branding

This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing off all of its branding on its laptops, consolidating them into one brand. And the brand

Dell, CES

Lifehacker · 4h

CES 2025: Dell Is Rebranding, and It’s Confusing

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the name of simplicity. But for a product lineup this large, simplicity can actually be confusing.

Dell Debuts Revamped PC Lineup At CES 2025

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell Pro Max.

PCMag on MSN · 2d

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

2don MSN

30 years later, XPS is dead. Here’s why Dell is killing its flagship brand

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

9d

Dell embodied 2 of the corporate world's biggest themes in 2024: AI and RTO. It's paying off.

Dell's AI transformation is fully underway. This is how the company has changed this year and embraced two of the biggest ...

2don MSN

Dell eliminates 32-year old Precision brand as it debuts Pro Max mobile workstation family

Dell Pro Max takes a bow. The first models in the new mobile workstation series are the Dell Pro Max 14 and Pro Max 16, ...

Dell changes things up with Pro, Premium, Pro Max PCs

Say goodbye to Dell's XPS model naming conventions, and hello to something the company hopes is easier to understand, as Dell ...

1d

Explaining Dell’s Massive Rebranding: Same Laptops, New Names

Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.

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