Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...

Say goodbye to Dell's XPS model naming conventions, and hello to something the company hopes is easier to understand, as Dell ...

Dell's AI transformation is fully underway. This is how the company has changed this year and embraced two of the biggest ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...