Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup ...
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing ...
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
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CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...
Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
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Dell changes things up with Pro, Premium, Pro Max PCs
Say goodbye to Dell's XPS model naming conventions, and hello to something the company hopes is easier to understand, as Dell ...
Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.
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Dell embodied 2 of the corporate world's biggest themes in 2024: AI and RTO. It's paying off.
Dell made its name in the 1990s as the trusty brand for office PCs. It has since evolved into a major server vendor and data storage provider, but outside tech circles, the company has mostly ...
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Dell: ‘Challenging’ Year Ahead With ‘Cautious’ Storage Spending And PC ‘Weakness’
Dell also gained PC market share for the tenth consecutive year, he said ... health of its markets and the advantages of its business model haven‘t changed, Whitten said.