Content creators do far more than promote; they shape consumer behavior within virtual economies. A study by ZBD found that ...

How studios can leverage user generated content, long-term engagement and real-world profit for both creators and studios.

AI content creator Sahid X dropped the Squid Games India edition on his Instagram profile, and the internet can’t get enough ...

Twitch streamer CaseOh has taken the internet by storm after winning the Content Creator of the Year award at The Game Awards 2024. For those unaware, The Game Awards, hosted by Geoff Keighley ...